Why it worked
The video offers a practical "hack" for a common skincare problem (masks not staying on), presented in a visually engaging and relatable way. The use of a specific, popular brand like Medicube also likely contributed to its reach.
Summary
The creator demonstrates a "hack" to make a Medicube gel face mask adhere better to the skin. She uses scissors to cut small sections of the mask and then applies them to specific areas of her face, like the nose and under the eyes, to ensure a secure fit.