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All breakouts
1.0KTalking HeadOther hookLifestyle
Hook
NYX Cosmetics Partner
@alexisleianna
40.0K followers · usually 2.2K views a post
Views
2.1M
Likes
2.7K
Comments
27
Shares
117
Why it worked
The video leverages a soft-sell approach by demonstrating a new, user-friendly beauty product with a clear benefit (quick brow styling). The creator's direct engagement with the audience, asking for their opinion on shade choice, encourages interaction and makes the promotion feel more personal and less like a hard advertisement.
Summary
The creator showcases the new NYX Professional Makeup Ri-THICK-ulous Volume Brow Mousse in the shade Brunette. She demonstrates its application, highlighting its lightweight, long-lasting, and smudge-proof formula, and asks viewers for their opinion on whether she should try a lighter shade.
Structure
- 1Introduction of the product
- 2Demonstration of application
- 3Discussion of product features
Original caption
NEW NYX Cosmetics Ri-THICK-ulous Volume Brow Mousse @NYX Professional Makeup #eyebrows #fluffybrows #eyebrowtutorial #nyxcosmeticspartner #nyxhalloween
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