Koreans are laughing at you rn...

@alexisleianna

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SoundTikTok sound · original sound - alexisleianna

Why it worked

The video leverages curiosity and exclusivity by teasing a highly anticipated K-beauty product launch, creating a sense of urgency and insider knowledge.

Summary

The creator claims that a top Korean skincare brand, previously unavailable in the US, is finally launching. She hints at having been gatekeeping this secret and has been using these products for months, even signing an NDA.

Structure

1Teaser about Koreans laughing at the audience
2Announcement of a top Korean skincare brand launching in the US
3Claim of gatekeeping a secret and using the products for months
4Hinting at NDAs and the significance of the launch
5Excitement to share the products with the audience

On-screen text

Koreans are laughing at you rn...

Transcript

Koreans are laughing at you rn... Koreans have literally been laughing at us. The number one skincare brand in Korea was not available to the United States until now. Well, a couple days from now. I have been gatekeeping one of the craziest secrets and that's been some skincare products I've been using the last couple months. I'm talking secret meetings, I had to sign an NDA, it is a pretty big deal. And as someone who's been able to really try out and test out these products the last couple of months, I am so excited to bring these to you. I fear I've already said too much, but just stay tuned.

Original caption

Something BIG is coming 👀 Korea’s best kept secret is not longer being gatekept @Dr.Gatekeeper #kbeauty #koreanskincare #skincare #skincarehacks #skincareroutine