Why it worked
The video likely resonated due to its relatable demonstration of a product's performance under challenging conditions (heat, sun, physical activity), combined with the creator's personal story as a burn survivor, which adds an emotional layer and authenticity.
Summary
The creator demonstrates the longevity of their eyebrows, which were applied using the L'Oréal Paris Faux Brow Pen. They state that after playing 18 holes of golf in 85-degree sunny weather, their brows remain perfect.
Product placement
L'Oréal Paris Faux Brow Pen ACTS - it is used to draw on eyebrows, and the creator states they are still perfect after playing golf in hot and sunny weather. Removing it would change the video's premise, as the brows would not be demonstrated as long-lasting. L'Oréal Paris ACTS - it is the brand of the Faux Brow Pen.