NEW AT COSTCO!

@couponingwithlexa

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SoundTikTok sound · original sound - couponingwithlexa

Promoted product

Always Infinity FlexFoam Pads

Find all the Always feminine products and menstrual information that you need in order to feel comfortable and clean every day of the month.

2 videos2 creators

Why it worked

The video leverages the popularity of Costco as a shopping destination and the creator's enthusiastic endorsement of a common personal care product, creating a sense of discovery and urgency for viewers who shop at Costco.

Summary

The creator excitedly announces that Always Infinity FlexFoam Pads are now available at Costco. She highlights their features of zero feel, zero leaks, and zero bunching, stating they are her monthly must-haves and encourages viewers to grab them on their next Costco trip.

Structure

1Announcing new product at Costco
2Showing the product and its packaging
3Highlighting key features (zero feel, zero leaks, zero bunching)
4

Original caption

#Always_Ad @Always One less stop to make! Always Infinity FlexFoam Pads are now at @Costco Wholesale making it even easier to stock up on the essentials.

More from @couponingwithlexa

Product placement

Costco: APPEARS - a store name and logo visible in the background. Removing it would not change what happens in the video. Always: ACTS - the brand name is on the product being discussed and demonstrated. Removing it would change what happens in the video. Always Infinity FlexFoam Pads: ACTS - the product is being shown, discussed, and recommended. Removing it would change what happens in the video.

Call to action

Head near the pharmacy and grab your Always pads

On-screen text

NEW AT COSTCO! WAIT... COSTCO JUST GOT THESE?! ALWAYS INFINITY FLEXFOAM PADS ARE OFFICIALLY AT COSTCO! UP TO ZERO FEEL, ZERO LEAKS, AND ZERO BUNCH PROTECTION THESE PADS ARE DESIGNED TO MOVE WITH YOU, NOT AGAINST YOU. THEY ARE MY MONTHLY MUST HAVES. NEXT TIME YOU'RE AT COSTCO GRAB YOUR ALWAYS PADS HEAD NEAR THE PHARMACY AND GRAB YOUR ALWAYS PADS

Transcript

WAIT... COSTCO JUST GOT THESE?! ALWAYS INFINITY FLEXFOAM PADS ARE OFFICIALLY AT COSTCO! I LOVE THEM BECAUSE THEY PROVIDE UP TO ZERO FEEL, ZERO LEAKS, AND ZERO BUNCHING. THESE PADS ARE DESIGNED TO MOVE WITH YOU, NOT AGAINST YOU. THEY ARE MY MONTHLY MUST HAVES. NEXT TIME YOU'RE AT COSTCO HEAD NEAR THE PHARMACY AND GRAB YOUR ALWAYS PADS