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All breakouts
133Talking HeadOther hookLifestyle
Hook
#ZzzQuilPartner
@couponingwithlexa
199.3K followers · usually 21.0K views a post
Views
2.8M
Likes
1.2K
Comments
0
Shares
45
Promoted product
ZzzQuil PURE Zzzs Triple Action Gummies
Why it worked
This video leverages a common consumer behavior (checking the mail for coupons) and combines it with a desirable outcome (better sleep) to create a soft-sell promotion for ZzzQuil. The creator's enthusiasm and relatable "bedtime routine" framing make the product appealing.
Summary
The creator shows a coupon for ZzzQuil products that arrived in the mail and highlights the ZzzQuil PURE Zzzs Triple Action Gummies. She explains their benefits and encourages viewers to check their mailboxes for similar coupons.
Structure
- 1Show coupon in mailbox
- 2Introduce ZzzQuil gummies
- 3Explain product benefits
- 4Show taking the gummies
- 5Encourage viewers to check their mail
Original caption
#AD Your sign to check the mailbox before your next store run. You might have a $3 off @ZzzQuil coupon waiting for you! I’m using mine on the PURE Zzzs Triple Action Gummies because saving money and getting better sleep? Immediate yes! *These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.
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