Yes I collect...

@drsquatch

1.8M followers · usually 44.5K views a post

Views

438.6K

Likes

15.0K

Comments

515

Shares

448

SoundTikTok sound · original sound - fex.fx

Promoted product

Dr. Squatch

Dr. Squatch makes natural soap, deodorant, hair care & cologne built for men who want to ditch the drugstore junk. Handmade cold process bar soap in man...

26 videos2 creators

Why it worked

The use of a popular meme format combined with relatable collections (soaps, watches, stress balls) creates a humorous and engaging narrative that resonates with viewers, making the product placement feel organic and entertaining.

Summary

The video uses a meme format to humorously depict the creator's collection of Dr. Squatch soaps, watches, and stress balls. It implies a personal interest and collection of these items.

Structure

1Introduction of the meme character
2Text overlay: 'Yes I collect...'
3Display of Dr. Squatch soaps
4Display of watches

Original caption

#drsquatch

More from @drsquatch

Product placement

Dr. Squatch: (a) it ACTS - it is a brand of natural men's soap and personal care products, and the video shows several of their soap bars. Removing it would change what happens in the video. (b) it merely APPEARS - the creator's handle and name are displayed. Removing it would not change what happens in the video.