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Not Mapquest printing giant directions to Lake Ontario

@directorofsocial

9.5K followers · usually 5.4K views a post

Views

108.6K

Likes

18.9K

Comments

405

2.6K

Promoted product

MapQuest

Why it worked

MapQuest's viral success stems from their clever and humorous response to a user's unusual request, turning a potential misstep into a memorable marketing moment that resonated with audiences on social media.

Summary

The video discusses how MapQuest has gone viral on social media for its humorous response to a user's request for directions to Lake Ontario. MapQuest's marketing team embraced the situation, even creating a special "Gulf of Mexico" map, demonstrating a clever and engaging brand strategy.

Structure

1MapQuest prints giant directions to Lake Ontario
2The company embraces the situation with humor
3MapQuest goes viral on social media
4They release a 'Gulf of Mexico' map as a response
5This strategy is praised for its effectiveness

Product placement

MapQuest (ACTS): provides mapping and navigation services. Removing it would change the video's topic. MapQuest (APPEARS): logo on tweets and posters. Removing it would not change the video's content.

On-screen text

Not Mapquest printing giant directions to Lake Ontario way Quest giant directions Ontario up specific locations Google San Francisco Chicago particular hotel in DC executive came change Lake Lake and Mapquest viral tweeting gonna name map Maps Google Maps changed basically map resistance flocking droves shot one downloads thing owning some work Hazards the get up just for number repeatable went this during Mexico debacle social idea already social the in from street up posting good

Original caption

It’s the third page for me 💀 . . Visual credits: MapQuest, Quality Meats Creative #marketing #advertising #socialmedia #brandstrategy #contentstrategy