I loved

@something.scarlett

18.5K followers · usually 3.8K views a post

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1.7M

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996

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5

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SoundTikTok sound · original sound - something.scarlett

Promoted product

Secret Clinical

Secret Clinical Strength antiperspirant for women offers up to 100-hour sweat & odor protection. Fights stress, heat & activity sweat with a soft solid formula, hyaluronic acid for skin comfort, and a clean, fresh scent.

4 videos4 creators

Why it worked

The video effectively uses a relatable "day in the life" narrative to showcase a personal problem (internship anxiety, commuting stress) and present a product as a solution. The creator's vulnerability and the clear demonstration of the product's benefit in a challenging environment (NYC heat, crowded subway) make it highly engaging and persuasive.

Summary

The creator shares her experience with anxiety during her summer internship commute and how Secret Clinical deodorant helped her feel confident and fresh. She highlights its 100-hour sweat and odor protection as a gamechanger for busy days in the New York heat.

Structure

1Internship commute anxiety
2Fear of sweating/smelling
3Introduction of Secret Clinical

Original caption

#ad it’s the little things that make internship mornings easier & give you peace of mind As an anxious girlie, just having one less thing to worry about goes a long way. Feeling fresh all day makes busy summer days commuting and in the office much easier. Thank you @Secret Deodorant for partnering with me 💙 #morninghabits #internship #morningroutine

More from @something.scarlett

Product placement

Secret Deodorant (ACTS - it is applied to the underarms for sweat and odor protection, and its benefits are discussed; removing it would change the video's focus and message).

On-screen text

I loved but all summer #ad got SO anxious celebrating to the office #ad I got SO anxious celebrating to the office #ad I was squeezed up against SO many people waiting for a train #ad that probably have AC?! #ad As an intern who wanted to present her best self #ad I did NOT want to show up #ad Using Secret Clinical #ad was my gamechanger starting the day with Secret #ad gave me the peace of mind #ad even before I walked #ad out the door #ad the 100-hour sweat & odor protection #ad is perfect in the New York heat... #ad this little upgrade to my routine #ad puts me at ease #ad even on a crowded subway #ad show up #ad feeling confident #ad worrying #ad Secret is #ad that you can implement #ad to get the confidence boost! you needed #ad

Transcript

I loved but all summer I got so anxious commuting to the office. I was squeezed up against so many people waiting for a train that probably have AC?! As an intern who wanted to present her best self, I did not want to show up sweaty and smelly. Using Secret Clinical was my gamechanger. Starting the day with Secret gave me the peace of mind even before I walked out the door. The 100-hour sweat and odor protection is perfect in the New York heat... This little upgrade to my routine puts me at ease even on a crowded subway. So if you want to show up every day feeling confident without worrying about sweat stains, Secret is that little habit that you can implement to get the confidence boost you needed.