100hr protection? That can't be right.

@royalrcarter

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SoundTikTok sound · original sound - nickmassacre

Promoted product

Secret Clinical

Secret Clinical Strength antiperspirant for women offers up to 100-hour sweat & odor protection. Fights stress, heat & activity sweat with a soft solid formula, hyaluronic acid for skin comfort, and a clean, fresh scent.

4 videos4 creators

Why it worked

The video taps into a common consumer skepticism about exaggerated product claims, particularly concerning health and wellness. The creator's direct and relatable questioning, combined with the promise of a follow-up review, creates engagement and encourages viewers to return for an update.

Summary

The creator expresses skepticism about a deodorant offering 100-hour protection, questioning its health implications. They mention purchasing the product and intending to review its performance.

Structure

1Expressing disbelief at 100hr protection claim
2Questioning the health aspect of such long-lasting protection
3Stating the purchase of the product

Original caption

Just bought the 100hr protection deodorant. I’ll lyk how it goes. #cvs #secretclinical #secretdeodorant #deodorant

4

Promising a future review

Product placement

Secret Clinical (deodorant): ACTS - it is the product being purchased and reviewed for its effectiveness. Removing it would change the video's topic. Secret (deodorant brand): APPEARS - it is the parent brand of Secret Clinical. Removing it would not change what happens in the video.

Call to action

I’ll lyk how it goes.

On-screen text

100hr protection? That can't be right. 100hr protection.... That CANT be healthy.

Transcript

100hr protection? That can't be right. 100hr protection.... That CANT be healthy.