BIG GIRL THINGS: Why I wanted to learn how to DRIVE

@_cocoylim

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Promoted product

Toyota

Explore the newest Toyota trucks, cars, SUVs, hybrids and minivans. See photos, compare models, get tips, calculate payments, and more.

6 videos4 creators

Why it worked

The video effectively blends personal storytelling and nostalgia with a subtle product endorsement. By focusing on relatable family moments and the enduring quality of the Toyota car, it creates an emotional connection with the audience, making the brand recommendation feel authentic and earned rather than forced.

Summary

The creator shares a personal story about learning to drive and the importance of her mother's reliability, drawing parallels to their long-standing Toyota car. She highlights the durability and trustworthiness of Toyota vehicles, stating it's her preferred choice for future car purchases.

Structure

1Introduction to learning to drive and mother's influence
2Recalling childhood memories of being driven by mother
3Highlighting the reliability and durability of their Toyota Innova

Original caption

From forcing my mama to teach me how to drive, driving to the office during our ahensya days, and running errands in between, our classic Toyota car had been with me through it all! I mean LITERALLY! And if ever I do decide to purchase my own car one day, it’s already a no-brainer for me to consider Toyota! 🚘🌟 @Toyota PH #BetterMovement #MoveYourWorld #MobilityForAll

More from @_cocoylim

Product placement

Toyota Innova: ACTS - the video shows this car being used for daily activities like driving to the office and running errands. Removing it would change the video's narrative about the car's reliability and the creator's experience with it. Toyota: ACTS - the video explicitly states that Toyota is the better choice and the creator's choice for a car. The Toyota logo is shown multiple times. Removing it would change the video's promotional message. Toyota PH: APPEARS - this is a brand handle mentioned in the caption, likely for tagging. Removing it would not change the video's content or narrative.

Call to action

Consider Toyota for my own car.

On-screen text

BIG GIRL THINGS: Why I wanted to learn how to DRIVE I can still remember the day I kept on insisting that my mom teach me how to drive. Probably because I grew up watching her bring us to school when we were young. run errands, and drive wherever we needed to go, honestly. And that's something I've always looked up to her. My strong, independent mama who never fails to show up, ever reliable, and always there whenever we needed her. Just like our classic 14-year-old (yet going strong) Toyota Innova na lagi niyong nakikita na dindrive ko going to the office during my ahensya days. This baby has been with us through it all, and yet, it's still durable and reliable to this day! "Very ano talaga ito, gamit na gamit talaga." *Trusted. ba?* "Oo, yes!" "Kaya halos lahat, yung second car ko, Toyota rin" And that's what I really appreciate about our Toyota car; it's always the better choice! With everything it had been through, proven na talaga yung quality niya through years of experience to the point that when our family decided to get another car, of course it still had to be a Toyota And that's why Toyota is my choice

Transcript

I can still remember the day I kept on insisting that my mom teach me how to drive. Probably because I grew up watching her bring us to school when we were young. run errands, and drive wherever we needed to go, honestly. And that's something I've always looked up to her. My strong, independent mama who never fails to show up, ever reliable, and always there whenever we needed her. Just like our classic 14-year-old (yet going strong) Toyota Innova na lagi niyong nakikita na dindrive ko going to the office during my ahensya days. This baby has been with us through it all, and yet, it's still durable and reliable to this day! "Very ano talaga ito, gamit na gamit talaga." *Trusted. ba?* "Oo, yes!" "Kaya halos lahat, yung second car ko, Toyota rin" And that's what I really appreciate about our Toyota car; it's always the better choice! With everything it had been through, proven na talaga yung quality niya through years of experience to the point that when our family decided to get another car, of course it still had to be a Toyota And that's why Toyota is my choice