Toyota subscriptions plan

@dri.bones.media

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Promoted product

Toyota

Explore the newest Toyota trucks, cars, SUVs, hybrids and minivans. See photos, compare models, get tips, calculate payments, and more.

5 videos3 creators

Why it worked

The video taps into a common consumer frustration with the increasing trend of subscription models for features that were once standard or included in a one-time purchase. The creator's direct and relatable complaint about paying for features in an already expensive product resonates with a broad audience experiencing similar issues across various industries.

Summary

The creator expresses frustration with car companies, specifically Toyota, for implementing subscription fees for features that were previously included or expected. They argue that after purchasing an expensive vehicle, customers shouldn't have to pay monthly for features like remote start, Google Maps, or even text message integration.

Structure

1Introduction of Toyota's reliability and the creator's purchase.
2Critique of subscription fees for basic car features.
3

Original caption

New Toyotas are safe & reliable, but watch out for subscription fees! Heated seats, Apple CarPlay, even text messages – pay extra for it all? #Toyota #CarTech #SubscriptionFees #CarNews #AutoIndustry

More from @dri.bones.media

Product placement

Toyota: It is the brand of car being discussed and shown. Removing it would change the video's topic. It acts as the subject of the discussion. RM (DR BONES MEDIA): This appears to be a watermark or logo. Removing it would not change what happens in the video.

On-screen text

Toyota subscriptions plan RM Dear Toyota.. let's talk I BOUGHT BECAUSE THEY ARE LITERALLY ONE OF THE SAFEST MOST RELIABLE CARS- YOU CAN GET THEY WILL GO 500,000 MILES IF YOU TAKE CARE OF THEM HOWEVER PAY FOR REMOTE START PAY FOR GOOGLE MAPS PAY FOR TEXT MESSAGES TO POP YOU HAVE TO PAY FOR SCREEN CALLING YOU LITERALLY HAVE TO PAY FOR EVERYTHING I'M HEARING THESE CAR COMPANIES IS DOING SUBSCRIPTIONS NOW I'M ALREADY PAYING 30,000 AND UP FOR YOUR YOUR VEHICLE A MONTHLY SUBSCRIPTION FOR TEXT MESSAGE FOR C-UM- APPLE CARPLAY OR HEATED SEATS OR WHY I'M PAYING FOR THAT AND IF TOYOTA IS REALLY DOING THAT I KNOW UM WHAT'S THE OTHER- SUBARU IS DOING IT A MONTHLY SUBSCRIPTION TO USE THE REMOTE START MAN GO OUT OF BUSINESS OR PEOPLE GONNA START GOING BACK TO OLDER CARS WHICH GONNA INFLATE THE VALUE OF THE OLDER CARS CARS GONNA START COSTING JUST AS MUCH AS THE NEWER CARS BECAUSE MOST PEOPLE AIN'T GONNA WANT TO PAY THESE MONTHLY SUBSCRIPTIONS I ALREADY THINK WE PAY A LOT OF SUBSCRIPTIONS YOU GOT PEACOCK AND NETFLIX AND PRIME VIDEO SUBSCRIPTIONS IS JUST BECOMING UH

Transcript

I bought me a Toyota because they are literally one of the safest, most reliable cars you can get. They will go 500,000 miles if you take care of them. However, you have to pay for remote start, pay for Google Maps, pay for text messages to pop. You have to pay for screen calling. You literally have to pay for everything. I'm hearing these car companies is doing subscriptions now. I'm already paying 30,000 and up for your vehicle, a monthly subscription for text message, for, um, Apple CarPlay or heated seats or why I'm paying for that? And if Toyota is really doing that, I know, um, what's the other? Subaru is doing it. A monthly subscription to use the remote start. Man, these car companies gonna go out of business or people gonna start going back to the older cars, which gonna inflate the value of the older cars. Cars gonna start costing just as much as the newer cars because most people ain't gonna want to pay these monthly subscriptions. You got Peacock and Netflix and Prime Video. Subscriptions is just becoming, uh