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40.8Talking HeadOther hookSaaS
Hook
startup founders when
@ntobeko_.mthethwa
5.7K followers · usually 1.3K views a post
Views
51.9K
Likes
5.8K
Comments
242
Shares
350
View velocity
+29.5K views over 25.1d · ~1.2K/day · 4 observations
Why it worked
The video uses relatable humor about the anxieties of startup founders after launching their product, combined with a simple visual that allows the on-screen text to carry the comedic weight.
Summary
A man sits at a table with a drink, looking contemplative as a woman walks by in the background. The on-screen text suggests this is a humorous take on the post-launch anxiety of startup founders.
Structure
- 1Man sits at table, contemplative
- 2Woman walks by in background
- 3Man continues to look thoughtful
- 4Video ends
On-screen text
startup founders when
the app is built and now
you have to perform the
content humiliation ritual
Transcript
Got you look so pretty when you tell me that you love me I always knew that I could lie but my mind gets in the way I always knew that I could lie but my mind gets in the way
Original caption
Building a startup is the easy part. #fyp #startup #coding #startup
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