#StarbucksCreator

@juliestory

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SoundTikTok sound · original sound - juliestory

Promoted product

Pumpkin Spice Latte

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Why it worked

The video taps into the strong cultural nostalgia and excitement surrounding the return of the Pumpkin Spice Latte, a highly anticipated seasonal beverage. The creator's energetic and playful delivery, combined with visually appealing fall aesthetics, creates relatable and shareable content that resonates with a broad audience.

Summary

The creator enthusiastically celebrates the return of Starbucks' Pumpkin Spice Latte for the fall season. She demonstrates a playful way to enjoy the autumn aesthetic by throwing leaves and expresses her excitement for the drink's return.

Structure

1Announcing the start of fall and cozy season
2Celebrating the return of the Pumpkin Spice Latte
3Demonstrating an aesthetic way to enjoy fall leaves
4Expressing personal excitement and longing for the drink

Original caption

When you can feel it’s back…@Starbucks #StarbucksCreator 🍁

More from @juliestory

Product placement

Starbucks (coffee brand): APPEARS - a Starbucks cup is visible in multiple shots. Removing it would not change what happens in the video.

On-screen text

#StarbucksCreator It's finally time! We're doing fall cozy or nothing! The Pumpkin Spice Latte is back! I can feel it! You have to throw the leaves up and then smile while you're twirling. otherwise it won't look aesthetic. No, I just I feel like it's been too long, you know? hahaha I mean I'm just I'm really glad that you're back. Oh my god, stop it. You're so funny. No wait, let's retake that one. When I found you again I was like oh my god like are you back in town I missed you. I mean since you're back in town do you want to do this again tomorrow?

Transcript

It's finally time! We're doing fall cozy or nothing! The Pumpkin Spice Latte is back! I can feel it! You have to throw the leaves up and then smile while you're twirling. otherwise it won't look aesthetic. No, I just I feel like it's been too long, you know? hahaha I mean I'm just I'm really glad that you're back. Oh my god, stop it. You're so funny. No wait, let's retake that one. When I found you again I was like oh my god like are you back in town I missed you. I mean since you're back in town do you want to do this again tomorrow?