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@savannahraebryant — 1,694x breakout | Overshot

1.7K×Talking HeadOther hookLifestyle

Hook

me when that first sip of pumpkin chai

@savannahraebryant

80.5K followers · usually 3.7K views a post

Views

6.2M

Likes

1.1M

Comments

1.7K

Shares

56.1K

SoundTikTok sound · original sound - glitterangel.xo

View velocity

+4.3M views over 4.2d · ~1.0M/day · 5 observations

Why it worked

The video taps into a relatable seasonal craving and the simple pleasure of a favorite drink, using a popular audio to enhance the mood and virality.

Summary

The video shows a woman sitting in a car, wearing sunglasses and eye patches, holding a Starbucks pumpkin chai latte. She takes a sip and appears to enjoy it, with on-screen text describing the moment.

Structure

1Woman in car
2Takes a sip of pumpkin chai
3Enjoys the drink

Product placement

Starbucks: APPEARS - a coffee cup with a Starbucks logo is visible and held by the creator. Removing it would not change what happens in the video.

On-screen text

me when that first sip of pumpkin chai

Original caption

needed that #fallmenu #fallflavors #pumpkinchai #starbucks #chailatte

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