Promoted product
Starbucks fall menu
Why it worked
The video taps into the cultural excitement around seasonal food and drink offerings, particularly from popular brands like Starbucks. The relatable "mood" expressed through the song and the visual of enjoying the treats likely resonated with viewers experiencing similar seasonal cravings.
Summary
The creator is shown in a car, holding a Starbucks drink and a pastry. Text on screen indicates she got the Starbucks fall menu items after listening to a long version of a song. She then takes a sip of her drink and a bite of the pastry.
Structure
- 1Creator is in a car with a Starbucks drink and pastry
- 2On-screen text explains her mood and purchase
- 3Creator sips the drink
- 4Creator eats the pastry
Product placement
Starbucks: ACTS - the user orders and consumes a drink from Starbucks. Removing it would change the video's focus. Starbucks is a coffeehouse chain that sells beverages and food. Starbucks fall menu: ACTS - the user is consuming items from the fall menu. Removing it would change the video's focus.
On-screen text
me cause i
just blasted
all too well
10 min version
and got
starbucks fall
menu