This is going to be embarrassing

@makinnapulley

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SoundTikTok sound · original sound - makinnapulley

Promoted product

Phlur Fragrances

2 videos2 creators

Why it worked

The creator uses a relatable and slightly self-deprecating hook about applying an excessive amount of perfume, which piques viewer curiosity. By demonstrating a common beauty routine with popular products and emphasizing the desire to smell good, the video taps into a widely shared aspiration.

Summary

The creator demonstrates how much perfume and body mist she applies daily, showcasing three products from Phlur Fragrances and Summer Fridays. She emphasizes her goal of smelling good and receiving compliments, highlighting how she applies the products to her skin and hair.

Structure

1Introduction and statement of intent
2Showcasing Phlur vanilla skin perfume
3Applying perfume to skin and hair
4Showcasing Phlur vanilla skin body mist

Original caption

is this a normal amount to wear ??? jk I know it’s not 🫠🫠🫠🍨🍨🍨 @Phlur Fragrances @Summer Fridays #perfume #embarassing #relateable

More from @makinnapulley

Product placement

Phlur Fragrances (brand of perfume, used by creator); Summer Fridays (brand of body mist, used by creator)

On-screen text

vanillaperfumeaholic

Transcript

This is going to be embarrassing but I'm gonna show you how much perfume I put on every single day. This has been the current lineup. My favorite compliment ever is when somebody tells me that I smell so good. It's my goal to be walking in public and for people to be like, oh my gosh, what are you wearing? You smell so good. If you love vanilla, you're gonna love this. And I'm gonna be realistic and I'm not exaggerating. This is how much I put on every single day. I start with Flur vanilla skin perfume. Make sure you get this in my hair because your hair really holds it. Okay. Then I also do the Flur vanilla skin body mist. Make sure you get this in my hair because your hair really holds it. Okay. And then last but not least, the most recent addition is the Summer Fridays vanilla body mist. This has a really good sprayer. Make sure you get this in my hair because your hair really holds it. Okay. And then last but not least, the most recent addition is the Summer Fridays vanilla body mist. This has a really good sprayer.