KPOP FANS GO ON REDDIT FOR SKINCARE HONESTY?

@priscillakwon

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SoundTikTok sound · original sound - priscillakwon

Promoted product

ILLIYOON Ceramide Ato Concentrate Cream

Why it worked

The video leverages the popularity of K-pop and the perceived authenticity of Reddit reviews to create a relatable and trustworthy recommendation for a specific skincare product.

Summary

The creator discusses the reliability of skincare recommendations found on Reddit, particularly from K-pop fan communities. She highlights ILLIYOON Ceramide Ato Concentrate Cream as a trusted Korean brand, detailing its benefits for skin barrier repair and hydration.

Structure

1Introduction to Reddit for skincare honesty
2Discussion of ILLIYOON as a trusted Korean brand
3Highlighting the product's ingredients and benefits
4Demonstration of product application
5Mention of hypoallergenic and vegan properties

Original caption

when in doubt, Reddit the product! If anyone tells you this isn’t one of the best selling face & body dermocosmetic brand in Korea, they are lyinggg to you. so good for barrier repair and deep hydration for all skin types! @ILLIYOON US #illiyoon #kbeauty #kpopidol

More from @priscillakwon

Product placement

ILLIYOON (brand of cream) ACTS - it is shown, applied, and described as a product that provides hydration and barrier repair. Removing it would change the video's focus. Reddit (platform) APPEARS - it is mentioned as a source of information, but its interface is not operated or shown. Removing it would not change what happens in the video.

On-screen text

KPOP FANS GO ON REDDIT FOR SKINCARE HONESTY?

Transcript

KPOP FANS GO ON REDDIT FOR SKINCARE HONESTY? I genuinely love Kpop fans because someone saw their favorite idol share a product and what did they do? They went on Reddit to ask if the product is actually good. And mind you people on Reddit are brutal, they have no reason to lie. This is what they said about the product. These days there are so many K-beauty brands that make these big claims about ingredients (that are ineffective). Sometimes they're only popular in the US while almost nobody in Korea knows the brand. Let me introduce you to ILLIYOON. Yes I bedazzled it. A brand that Koreans genuinely trust. It's one of the top body care brands at Olive Young. If you ask anyone who knows about K-Beauty/Korean and they say this is not popular in Korea, they are literally lying to you. They even did a collab with my fave character Monchhichi. A Monchhichi pouch inside. Of course I had to run to Olive Young and of course I emptied the bottle. This ILLIYOON Ceramide Ato Cream for face and body uses soy ceramide, which mimics the natural lipids found in human skin. The capsule you see delivers ceramides straight into your skin barrier, which helps with moisture retention, barrier repair, soothe sensitive skin, as well as provide anti aging support. It's super moisturizing but not greasy at all. It's hypoallergenic, fragrance free, vegan. The ATO in the name literally comes from atopy, referencing atopic dermatitis or eczema. So the ingredients in this cream are super gentle for the skin. Koreans even use this cream on babies!