The video uses a relatable and humorous premise about economic hardship and the desire for freebies, which resonates with a wide audience on TikTok.
Summary
The video shows a woman reacting to the Dunkin' app crashing due to high demand for a free coffee promotion. The on-screen text humorously suggests Americans are so broke they crashed the app trying to get free coffee.
Structure
1On-screen text about crashing the Dunkin app for free coffee
2Woman's reaction to the situation
3Implied attempt to get free coffee
Product placement
Dunkin app: ACTS - its interface is operated to get a free coffee. Removing it would change what happens in the video.
Original caption
I’ll be trying for the next 4 hours anyways because i need it #free
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On-screen text
Americans so broke we crashed the Dunkin app trying to get a free coffee