Join the Dunkin' Rewards program to earn FREE food and drinks, special offers and more.

@createwithme__07

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SoundTikTok sound · Meme Bounce

Promoted product

Dunkin'

Sip into Dunkin' and enjoy America's favorite coffee and baked goods chain. View menu items, join Dunkin' Rewards, locate stores, and discover career opportunities.

22 videos19 creators

Why it worked

The video leverages a high-value giveaway (1 million free coffees) and a desirable limited-time item (L.L.Bean cup sleeve) to drive engagement and app downloads/usage for Dunkin'.

Summary

The video announces that Dunkin' is giving away 1 million free coffees on Tuesday, September 22nd, at 12 PM ET, requiring the Dunkin' app for redemption. It also mentions a free L.L.Bean sweater cup sleeve available at participating locations while supplies last.

Structure

1Announcement of Dunkin' Rewards program
2Details of the 1 million free coffees giveaway
3Information about the free L.L.Bean cup sleeve
4

Original caption

FREE DUNKIN' 😍😍 Dunkin' is giving away 1 MILLION FREE COFFEES on Tuesday, September 22! Hot or iced Dunkin' app required Code expected around 12 PM ET First 1 MILLION to claim! AND there's an adorable FREE L.L.Bean sweater cup sleeve available at participating locations while supplies last! #dunkin #dunkindonuts #nj #freebies #nyc

More from @createwithme__07

Product placement

Dunkin' (coffee shop chain) - ACTS: The video shows the Dunkin' app interface and menu items, implying the use of the app for ordering and participating in promotions. Removing it would change what happens in the video. Dunkin' Rewards (loyalty program) - ACTS: Mentioned as a way to earn free food and drinks. Removing it would change what happens in the video. L.L.Bean (apparel and outdoor gear company) - APPEARS: A free cup sleeve is mentioned as a giveaway item. Removing it would change what happens in the video.

Call to action

Join the Dunkin' Rewards program to earn FREE food and drinks, special offers and more. See Benefits & Rewards. Already have an account? Sign in. JOIN NOW. GUEST ORDER. START AN ORDER.

On-screen text

Dunkin' is giving away 1 MILLION FREE COFFEES Hot or Ice on Tuesday, September 22! 12pm ET Plus Get FREE L.L.Bean sweater cup sleeve available at participating locations while supplies last!