@scandal_concept_store — 22x breakout

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ДОБРИЙ ДЕНЬ

@scandal_concept_store

39.1K followers · usually 3.7K views a post

Views

83.3K

Likes

1.1K

Comments

260

View velocity

+758 views over 5.1d · ~148/day · 5 observations

Why it worked

The video uses a common customer service scenario to highlight a potential product issue in a relatable and engaging way, encouraging viewer interaction.

Summary

A customer returns to a store to show that the shoes she bought yesterday are defective. She demonstrates how she is supposed to walk in them, and the store employee suggests trying them on differently.

Structure

1Customer greets employee and states she bought shoes yesterday.
2Customer shows shoes and states they are defective.
3Customer demonstrates how she walks in the shoes.
4Employee suggests trying them on differently.

Product placement

SCANDAL (brand name on shopping bag): appears, does not act, removing it would not change what happens in the video.

On-screen text

ДОБРИЙ ДЕНЬ Я ВЧОРА КУПИЛА У ВАС ОСЬ ЦІ ТУФЛІ ВОНИ БРАКОВАНІ А ЩО З НИМИ НЕ ТАК? ПОДИВІТЬСЯ ОТ ПОДИВІТЬСЯ ПОДИВІТЬСЯ ЯК Я МАЮ В НИХ ОТАK? НУ ОТАK ОТ ОТ ОТАK? А ОТАK ПРОБУВАЛИ? HI ДЯКУЮ ПРОШУ ДО ПОБАЧЕННЯ

Transcript