STARBUCKS JUST CAME OUT WITH THEIR NEW FALL MENU

@jocelyn.corin

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Starbucks Appstarbucks.com

Explore our menu of handcrafted drinks, order ahead, sign up for Starbucks® Rewards, manage your gift card and more.

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Why it worked

The video provides high-value, actionable information (a specific menu hack) that solves a common consumer desire for seasonal, affordable coffee orders.

Summary

The creator shares a custom Starbucks drink order and reviews a pumpkin muffin from the chain's new fall menu. She demonstrates how to order the specific drink and expresses her enjoyment of the items.

Structure

1Introduction of the new fall menu
2Recipe for a custom venti pumpkin chai
3Review of the drink
4

Original caption

The pumpkin chai is back at Starbucks!!! BEST TIME OF YEAR!!!! 🎃🌟🧡🪄 @Starbucks #starbucks #starbucksorder #fallstarbucks #starbuckshack #coffeetok

More from @jocelyn.corin

Product placement

Starbucks (a) ACTS: the creator demonstrates how to order a specific drink and muffin from their menu, providing a recipe and pricing. Removing the brand would make the video impossible to create as it is a specific menu hack for this chain.

On-screen text

FALL STARBUCKS ORDER under $6 🎃🎃🎃🎃 *$6!!!!* VENTI CUP 3 SHOTS BLONDE ESPRESSO 3 PUMPS CHAI SPLASH OATMILK PUMPKIN COLD FOAM

Transcript

Starbucks just came out with their new fall menu. I'm going to show you guys how to order this venti pumpkin chai for under $7. In a venti cup, you're going to get three shots of blonde espresso, three pumps of chai, a splash of oat milk, and then pumpkin cold foam on top. I did this hack all year long last year and it was honestly the best. The pumpkin chai from Starbucks is probably my favorite drink of the fall season, so I'm very excited. Seriously, so good. Also, I got a little muffin because I've never had a muffin from Starbucks. So this is their pumpkin muffin. The cream in the middle is everything. Happy fall to all those who celebrate.