I'm heading into town and have any of my latest obsessions

@libertycarlyle_

31.6K followers · usually 2.8K views a post

Views

110.9K

Likes

214

Comments

22

Shares

9

SoundTikTok sound · It girl, Fashion, Glamour

Promoted product

Ariana Grande Cloud Aurora Perfume

Why it worked

The video leverages a popular celebrity fragrance and a trendy aesthetic, appealing to fans of both Ariana Grande and Y2K fashion. The inclusion of a cute, collectible keychain adds an element of surprise and collectibility, driving engagement.

Summary

The creator showcases the Ariana Grande Cloud Aurora Perfume, highlighting its scent profile and a cute cloud keychain accessory. She sprays the perfume on herself, matching her outfit to the aesthetic, before heading out.

Structure

1Introduction of latest obsession
2Showcasing the perfume and its scent notes
3Revealing the keychain accessory
4Matching outfit to the perfume's aesthetic
5Spritzing the perfume

Original caption

Becoming the @arianagrande Cloud Aurora aesthetic ☁️✨💗 Available at @Boots UK #AD #cloudaurora #cloudaurorafragrance #arianagrandefragrances

More from @libertycarlyle_

Product placement

Ariana Grande Cloud Aurora Perfume ACTS - it is shown, discussed, and sprayed, making it desirable. Removing it would change the video's topic. Boots UK APPEARS - it is mentioned in the caption as a place to buy the perfume, but its interface is not operated and no visible result comes from it. Removing it would not change what happens in the video.

On-screen text

Only available with the 100ml Bottle.

Transcript

I'm heading into town and have any of my latest obsessions. This is the Ariana Grande Cloud Aurora Perfume. If you're anything like me and you love vanilla, amber and sweet floral scents, you're gonna absolutely love this. Can we talk about this keychain? It comes in a mystery bag as well and you either get stormy or cloud nine. I think it matches my pink bag perfectly. So I'm gonna do a couple of spritzes and now I'm ready to head into town.