NEW Cloud Aurora Fragrance Ariana Grande

@samanthaa.nicole

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SoundTikTok sound · original sound - samanthaa.nicole

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Promoted product

Ariana Grande Cloud Aurora fragrance

Cloud delivers a soft comforting blend of fruity sweetness and creamy warmth for a dreamy signature scent.

4 videos4 creators

Why it worked

The video leverages the popularity of Ariana Grande's fragrances and the appeal of a new product launch, combined with a positive and descriptive review that encourages viewers to purchase.

Summary

The creator unboxes and reviews the new Ariana Grande Cloud Aurora fragrance, purchased from Ulta Beauty. She describes the scent as dreamy, clean, soft, refreshing, ethereal, with notes of cotton candy, vanilla, sandalwood, and amber.

Structure

1Introduction of the new fragrance
2Visit to Ulta Beauty
3Unboxing the fragrance
4Describing the scent notes

Original caption

#ad I RAN to @Ulta Beauty to pick up the new Cloud Aurora fragrance by Ariana Grande & it did not disappoint 🫧🤍 Grab yours now!! @Ariana Grande Fragrances #ultabeauty #arianagrande #cloudfragrance

More from @samanthaa.nicole

Product placement

Ariana Grande Cloud Aurora Fragrance: ACTS - it is the subject of the video, being unboxed, smelled, and reviewed. Removing it would change the video. Ulta Beauty: APPEARS - it is the retail location where the product is purchased. Removing it would not change the video's focus on the product itself. Ariana Grande Fragrances: APPEARS - it is the brand of the fragrance. Removing it would not change the video's focus on the product itself.

Call to action

Grab yours now!!

On-screen text

NEW Cloud Aurora Fragrance Ariana Grande

Transcript

I always love the Cloud fragrance collection by Ariana Grande. So of course I had to run to Ulta Beauty to get my hands on their newest edition. And here she is. This is Cloud Aurora. Let's open her up. The packaging. Oh my gosh, how beautiful is this? I'm so excited to smell it. Oh wow. That smells so good. I really feel like every single Cloud fragrance has its own personality and this one by far has the dreamiest, clean, but soft, refreshing scent. It's nice and airy. I would say it has a nice little hint of cotton candy, a little bit of vanilla, but also sandalwood and a touch of amber. The world does a really good job at describing the kind of scent. It's ethereal. I love it so much. It literally smells like happiness in a bottle. I'm so excited to add this to my collection. If you also love all the Cloud fragrances, you're going to love this one. It's now available at Ulta Beauty. So make sure you go and pick yours up.