@seandreww — 3x breakout

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#ad I'm scared..

@seandreww

3.9M followers · usually 980.2K views a post

Views

3.2M

Likes

36.0K

Comments

845

1.2K

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Why it worked

The video likely performed well due to its humorous and conspiratorial "Illemonati" narrative, which is engaging and shareable. The creator's use of relatable examples of lemon's prevalence and the intriguing cliffhanger about a "mystery brand" encourage viewer retention and follow-up.

Summary

The creator humorously explores the pervasive presence of lemons and the "Illemonati" conspiracy, before revealing that lime is the dominant citrus flavor and hinting at a future reveal of a mystery brand related to lime. The video ends with a call to action to follow a specific account for more information.

Structure

1Introduction of fear and a mystery brand partnership
2Exploration of lemon's dominance and the "Illemonati" concept
3Revelation that lime is the dominant citrus flavor
4Tease of a mystery brand reveal in the next part
5Call to action to follow an account for more information

Call to action

Follow @lime_onymous to learn more…

On-screen text

#ad I'm scared.. TO MAKE THIS VIDEO.. AND WHEN YOU SEE.. THE MYSTERY BRAND I'VE PARTNERED WITH.. YOU'LL UNDERSTAND WHY.. WHY I MEAN, HAVE YOU EVER STOPPED.. TO WONDER WHY LEMON.. HAS TAKEN OVER EVERYTHING.. EVERYTHING. HAS TAKEN OVER EVERYTHING.. IT'S IN OUR FOOD.. OUR CLEANING PRODUCTS.. AND EVEN OUR CHILDHOODS.. ARE INFILTRATED BY THE ILLEMONATI.. ILLEMONATI BUT WHAT ABOUT THE LIME..? WELL, WHAT BIG LEMON.. DOESN'T WANT YOU TO KNOW.. IS THAT LIME.. IS THE DOMINANT CITRUS FLAVOR.. AND NOT ONLY.. IS IT SWEETLY DELICIOUS.. BUT WHEN I REVEAL THE MYSTERY BRAND.. IN THE NEXT PART.. YOU'LL WANT THE TASTE OF LIME TOO..

Original caption

#ad This is what “Big Lemon” doesn’t want you to know.. Follow @lime_onymous to learn more…