GENIUS MARKETING CAMPAIGN PICK A LIME GUIDE

@roiinmarketing

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Selling · Other Product

Corona

Why it worked

The video highlights a clever and relatable solution to a common, albeit minor, problem, presented in a visually engaging way. The "genius marketing" angle and the viral spread through user-generated content and social media likely contributed to its success.

Summary

This video highlights Corona's innovative marketing campaign where they used food-safe lasers to etch dotted lines onto limes, showing consumers exactly where to cut. This seemingly small solution to a common annoyance went viral, leading to widespread social media sharing and the launch of an "International Lime Day."

Structure

1Introduction to Corona's marketing campaign
2Explaining the problem of cutting limes for beer
3Showcasing the laser-etched guide on the limes
4Demonstrating the perfect fit of the cut lime
5Highlighting the viral success and social media sharing
6Announcing the launch of International Lime Day

Product placement

Corona (beer): Acts - it is the product being consumed and featured in the marketing campaign. Removing it would fundamentally change the video's subject. Corona (logo/branding): Appears - visible on the limes and bottles. Removing it would not change the video's narrative, but would remove brand identification.

Original caption

Corona fixed a problem you never even complained about. 🍋 Genius, or too much? #marketing #advertising #branding #viralmarketing

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On-screen text

GENIUS MARKETING CAMPAIGN PICK A LIME GUIDE CRAZY MARKETING BECAUSE JUST CUT ON THE DOTTED LINES A PROBLEM KNEW HERE'S EVERY COMES YOU INTO BUT IT'S TOO BIG TOO SMALL PUSH IT INTO YOUR BOTTLE OR IT IN. A TINY ANNOYANCE PEOPLE EXPRESS CORONA LIME GUIDES BECAUSE A THE FIRST CAMPAIGN THEY USED SAFE LASERS. YOU THINK FAINTLY CUT LINES SO IT ALWAYS FITS ONTO STEP 02: CUT ON THE DOTTED LINES REAL THE RESULT SHARED MEDIA VIRAL VIDEOS AND PHOTOS. IT ON LINE GENIUS MARKETING. THAT SHOWS YOU WHERE TO CUT FREE CAMPAIGNS USE IN

Transcript

This is crazy marketing because Corona just fixed a problem you never even knew that you had. Here's what happened. Every Corona comes with a lime that you wedge into the Corona bottle. But if you cut it wrong, it's too big, too small, or it drops right in. And this is a tiny annoyance that not many people really express. Corona, because they knew about it, they created a whole marketing campaign. The first ever lime campaign. They used food safe lasers that show you where to cut. They're faintly cut lines onto the skin of the lime so it always fits. The result was that people shared it all over social media. It went viral through videos and photos. And they even launched it on International Lime Day. Genius marketing. That shows you where to cut. Free viral marketing campaigns that you can use in your brand.