me applying my concealer vs...

@cindy_brielle

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SoundTikTok sound · original sound - cindy_brielle

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Why it worked

This video likely worked because it tapped into a relatable "before and after" or "expectation vs. reality" format common on TikTok, using a popular beauty product and a common makeup application technique.

Summary

The creator demonstrates two ways of applying concealer: their own method and the method used by celebrities and influencers. The video highlights the difference in application techniques.