Why it worked
The video likely worked due to its satisfying visual transformation and the relatable claim of achieving a full-coverage look with just concealer. The use of trending audio and clear, concise application steps would also contribute to its shareability.
Summary
The creator applies a significant amount of concealer to her face, including her eyebrows, under-eyes, forehead, and cheeks. She then uses various brushes and a beauty blender to blend the concealer, creating a full-coverage base. The video is set to music and features text overlay stating "I'm only wearing concealer."