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20.3Talking HeadPOV / Skit hookCreator Economy
Hook
“I'm only wearing concealer”
@thecierrathompson
22.1K followers · usually 8.6K views a post
Views
146.5K
Likes
7.6K
Comments
45
Shares
167
Why it worked
The video likely worked due to its satisfying visual transformation and the relatable claim of achieving a full-coverage look with just concealer. The use of trending audio and clear, concise application steps would also contribute to its shareability.
Summary
The creator applies a significant amount of concealer to her face, including her eyebrows, under-eyes, forehead, and cheeks. She then uses various brushes and a beauty blender to blend the concealer, creating a full-coverage base. The video is set to music and features text overlay stating "I'm only wearing concealer."
Structure
- 1Applying concealer to eyebrows
- 2Applying concealer under eyes and on forehead
- 3Applying concealer to cheeks and jawline
- 4Blending concealer with brushes
- 5Blending concealer with a beauty blender
- 6Final look with blended concealer
On-screen text
I'm only wearing concealer
Original caption
I never get tired of this 10 minute routine💄 #makeup #makeuplover #concealer #beauty #concealertutorial
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