Fall Collection is HERE!

@poppyandpeonies

438.3K followers · usually 12.1K views a post

Views

616.9K

Likes

1.4K

Comments

90

Shares

244

SoundTikTok sound · original sound - poppyandpeonies

View velocity

+587.3K views over 19.7d · ~29.8K/day · 17 observations

Promoted product

Poppy & Peonies Fall Collection

Poppy & Peonies offers stylish vegan leather handbags, work totes, and accessories designed for functionality, helping you stay organized wherever the day takes you.

Why it worked

The video effectively uses a 'what's in my bag' format to showcase a new collection, appealing to viewers' interest in organization and fashion. The clear display of the product's functionality and aesthetic, combined with a discount code, creates a strong incentive to purchase.

Summary

The video showcases the new Fall Collection from Poppy & Peonies, demonstrating how various items, including a laptop, camera, and makeup, are organized within their bags. The creator highlights the practicality and style of the collection, encouraging viewers to shop with a discount code.

Structure

1Opening shot of the bag and text overlay announcing the Fall Collection.
2Demonstrating the organization of the bag with various items.
3Showing specific items like a laptop, camera, and makeup.
4

Original caption

Our Fall Collection is officially HERE! Over 75+ new styles, prints and colours just dropped. #fallcollection #fallstyle #everydaybag #fallbag

More from @poppyandpeonies

Product placement

Poppy & Peonies (bag): Appears as the main item being shown and organized. Removing it would change what happens in the video. Poppy & Peonies (cosmetic bags): Appears as items being organized within the main bag. Removing them would change what happens in the video. MacBook (laptop): Appears as an item being placed in the bag. Removing it would change what happens in the video. Kodak Ektar H35 (camera): Appears as an item being placed in the bag. Removing it would change what happens in the video. Summer Fridays (skincare): Appears as an item inside a cosmetic bag. Removing it would change what happens in the video. Apple (logo on laptop): Appears as a logo on the laptop. Removing it would not change what happens in the video.