Starbucks really messed up with this one...

@cguerreroo

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SoundTikTok sound · original sound - pumpky7

Promoted product

Starbucks Pumpkin Cream Cheese Muffin

Why it worked

The video leverages the creator's genuine surprise and enjoyment of a popular seasonal Starbucks item, creating relatable and aspirational content that resonates with viewers who enjoy similar treats.

Summary

The creator and their brother visit Starbucks to try the seasonal Pumpkin Spice Latte and a Pumpkin Cream Cheese Muffin. They express initial skepticism but are pleasantly surprised by how delicious the combination is, particularly the muffin.

Structure

1Introduction to the Starbucks order
2Ordering the Pumpkin Spice Latte and muffin
3Receiving and tasting the latte
4Unboxing and tasting the muffin
5Expressing enjoyment and satisfaction

Original caption

And by messed up, I mean now we’re fucking addicted. 😂 We tried the pumpkin cream cheese muffin with an iced pumpkin chai latte, two pumps of vanilla, and almond milk… and oh shit, this combo was GOOD. The whole ordering process already had us laughing, but my brother biting into that muffin was the real review his damn eyes rolled back. 😭 He said the muffin was easily his favorite, and honestly I get it. Starbucks knew exactly what the hell they were doing with this one. 10/10. Now tell us what seasonal drink or food we need to try next. #creatorsearchinsights #relatablepostideas

More from @cguerreroo

Product placement

Starbucks: acts - a coffee shop chain where the creator orders drinks and food. Removing it would change what happens in the video. Starbucks: appears - logo on the cup. Removing it would not change what happens in the video.

On-screen text

Starbucks really messed up with this one...

Transcript

Starbucks really messed up with this one... Me and my brother are buying the seasonal Pumpkin Spice Latte and the muffins. So stay tuned. ... The muffins. ... What else? ... I forgot. ... Pumpkin Spice Latte with two pumps of vanilla and almond milk. ... And almond milk. Thank you, brother. ... Oh yeah. ... It was good. ... I'm gonna try it out. ... I really wanted this right here. ... Check it out. ... What is it? ... Pumpkin. ... It's the pumpkin cream cheese muffin. ... It's warm. ... Oh my god. This smells so good. ... Cheers. ... Mmm. ... That's where it's at? ... Mmm. ... Starbucks. ... But what I do. ... That's what I get. ... Mmm. ... Look at that cream cheese. ... Oh my god. ... Mmm. ... Mmm. ... Starbucks. ... But what I do. ... That's what I get. ... Mmm. ... It was good. ... I'm gonna try it out.