sunday reset

@lileviex

153.7K followers · usually 3.7K views a post

Views

92.7K

Likes

326

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3

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7

SoundTikTok sound · Rainlight Serenade

Promoted product

Emma mattress

The Emma Original gives you 20% more ergonomic support, breathability, edge support and comfort than the Emma Original Lite. Get the best of both worlds!

2 videos2 creators

Why it worked

The video combines a relatable "Sunday reset" theme with a satisfying unboxing and setup process, showcasing a tangible product benefit (improved sleep). The clear discount code and soft-sell approach encourage viewer engagement and potential purchases.

Summary

The creator unboxes and sets up a new Emma mattress, pillows, and mattress protector, highlighting the comfort and improved sleep quality. They then share a discount code for viewers to purchase their own Emma products.

Structure

1Introduction to Sunday reset
2Unboxing Emma mattress and accessories
3Setting up the new mattress
4

Original caption

the ultimate sunday reset with @Emma Sleep UK 🛏️🌸💕🫧 you can shop the back to school sale now for up to 35% off! Use code LILLY for an extra 5% off! #emmasleep #sundayreset #newmattress #emmamattress

More from @lileviex

Product placement

Emma Sleep UK (brand): Appears as a watermark and on packaging. Its products (mattress, pillows, mattress protector) are acted upon, as the creator unboxes and sets them up. Removing the brand name would change the context of the video, as it is the subject of the unboxing and review. Emma Sleep (brand): Appears on packaging and is spoken about. Its products (mattress, pillows, mattress protector) are acted upon. Removing the brand name would change the context of the video. Emma mattress (product): Acted upon, as it is unboxed and set up. Removing it would change the video's content. Emma pillows (product): Acted upon, as they are unboxed and placed on the bed. Removing them would change the video's content. Emma mattress protector (product): Acted upon, as it is unboxed and placed on the bed. Removing it would change the video's content. Netflix (brand): Appears on screen as the show is played. It merely appears, and removing it would not change what happens in the video.

Call to action

shop the back to school sale now for up to 35% off! Use code LILLY for an extra 5% off!

On-screen text

sunday reset x2 cooling pillows waterproof mattress protector emma mattress emma mattress use code LILLY for an extra 5% off use code LILLY for an extra 5% off

Transcript

I had the ultimate Sunday reset and that's because I got a brand new mattress finally. I've heard so many amazing things about Emma Sleep. So of course I got the whole range. This was literally the most satisfying thing to unbox, honestly. I've been sleeping on what can only be described as a bag of old rusty springs. But since I moved into my new flat and I've got the Emma mattress, I cannot explain to you how amazing this mattress actually feels. It's genuinely like sleeping on a cloud. Emma Sleep actually have a sale on for up to 35% off. I'll leave all the details in the caption including my code LILLY which will get you an extra 5% off. Hands down the best night's sleep I think I've ever had and I'm not just saying that. If you're after a new mattress and now's the perfect time to get one.