Summer bedroom refresh with Emma

@anne.sheeran

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SoundTikTok sound · original sound - anne.sheeran

Promoted product

Emma

Enjoy ultimate comfort with Emma's sleep products developed by sleep experts. Buy award-winning mattresses, bed frames, toppers, pillows & many accessories!

Why it worked

The video combines a relatable home refresh with a clear, actionable promotion, leveraging a personal anecdote about a husband's sleep needs to highlight product benefits. The inclusion of a specific discount code and mention of a sale incentivizes immediate action.

Summary

The creator refreshes her bedroom for summer by unboxing and showcasing new Emma pillows, highlighting their cooling and memory foam features. She mentions the brand's summer sale and offers a discount code for viewers.

Structure

1Unboxing Emma pillows
2Showcasing cooling and memory foam pillows
3Discussing husband's preference and pillow features
4Mentioning sale and discount code
5

Original caption

Fresh bedsheets every week is one of life’s best luxuries. This week we are refreshing our Emma pillows. Use my code ANNE10 for a further 10% off their summer sale.

More from @anne.sheeran

Product placement

Emma: ACTS - provides pillows and bedding for a summer refresh. Removing it would change the video's purpose. Emma: ACTS - provides a summer sale with discounts. Removing it would change the video's purpose.

Call to action

Use my code ANNE10 for a further 10% off their summer sale.

On-screen text

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Transcript

One thing I think is actually physically impossible for me to do is start the week without fresh bedsheets. This week we are refreshing our Emma pillows. We've had our Emma pillows for five years now, so it is time for a refresh. And Emma kindly sent me their cooling pillow and their memory foam pillow, Stan, but my husband gets very hot in bed, he likes a little bit of a softer pillow, so I really think he's gonna like these cooling pillows. I love this pillow so much, to the point that I don't really like to sleep anywhere else anymore. Both of these pillows are adjustable and they're both machine washable as well, which is essential when you have small kids. As with all Emma products, you get a 200-night trial, so you can send them back after 200 nights if you're not having the best sleeping life. And they are currently on Emma's summer sale with up to 50% off, and you'll also get another 10% off if you use my coupon code. And now we just kind down the areas until bedtime.