date

@based

4.1M followers · usually 95.2K views a post

Views

487.5K

Likes

6.3K

Comments

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SoundTikTok sound · original sound - based

Promoted product

BASED Texture Powder

Why it worked

The video effectively taps into a common relatable problem (needing a quick fix for hair before an event) and provides a clear, actionable solution by directing viewers to a readily accessible retail store (Target) and specific products.

Summary

The creator is in a rush for a date and needs to style their hair quickly. They are advised to go to Target to purchase a texture powder and sea salt spray, which can be used to style their hair in the car.

Structure

1Creator expresses urgency for a date and dissatisfaction with their hair.
2Creator asks for hair type and is told it's wavy/straight.
3Creator is advised to go to Target for specific hair products.
4Creator checks Target's website for product availability and finds it in stock locally.
5

Original caption

Got a date? you need BASED #BASED

More from @based

Product placement

Target (retail store): Appears, it is a physical location where products are sold. Removing it would change the video's narrative about where to buy the product. BASED Texture Powder (hair product): Acts, it is a product that is used to style hair. Removing it would change the video's narrative about how to style hair. BASED Salt Spray (hair product): Acts, it is a product that is used to style hair. Removing it would change the video's narrative about how to style hair. Amazon Prime (delivery service): Appears, it is mentioned as a comparison for delivery speed. Removing it would not change the video's narrative about the product itself.

Call to action

Go to Target right now and you can style it in the car.

On-screen text

date my sh't ah what's your hair type? wavy straight/wavy wavy your get a and in Target so having shipping is like prime that's in 30 minutes don't just now you the car restocked? time yeah x1 we sent more units to Target, so we're restocked in a lot more just Target.com we're in local target checking stock fire good luck

Transcript

I have a date in 30 minutes and my hair looks like shit. What do I do? What's your hair type? Straight/wavy. Wavy. Straight/wavy. Okay. Run to your local Target and get a texture powder and sea salt spray. We're actually in Target now, so there's no more having shipping or, I mean, Amazon Prime is like next day delivery, but that's in 30 minutes. You don't have time. Yeah, I need it right now. Just head to Target right now and then you can style it in the car. So are you guys restocked? Yeah, x1. We sent more units to Target, so we're restocked in a lot more locations. Just check Target.com to see if we're in local stock. Okay, I'm checking. Stock. All right, cool. It's in stock. Fire. I'm gonna go. Good luck.