When you try the new

@anna.ev.pothier

73.6K followers · usually 2.7K views a post

Views

115.8K

Likes

3.3K

Comments

64

Shares

76

SoundTikTok sound · original sound - willhodges22

Promoted product

Tower 28 foundation

High performance beauty products made with non-irritating ingredients designed for sensitive skin. Starting at $12. Clean, vegan, cruelty free, dermatologist tested, allergy tested. Shop clean makeup and skincare products exclusively at tower28beauty.com

4 videos4 creators

Why it worked

The creator uses a relatable scenario of trying a new product with high expectations based on a beloved existing product, creating intrigue and encouraging viewers to watch for the result.

Summary

The creator tries the new Tower 28 foundation, comparing it to their holy grail Tower 28 concealer. They express surprise and disbelief at the foundation's performance.

Structure

1Applying foundation
2Comparing to concealer
3Expressing disbelief

Product placement

Tower 28 foundation: it is a makeup product that is applied to the face. Tower 28 concealer: it is a makeup product that is applied to the face. Tower 28: it is a beauty brand.