" how much did you manifest for a Tower 28 Beauty Foundation 🎧?"

@kileekearns

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SoundTikTok sound · original sound - ashnyc

Promoted product

Tower 28 Beauty Foundation

Why it worked

The video taps into the popular 'manifestation' trend and applies it humorously to a desirable beauty product, creating relatable and shareable content.

Summary

The creator humorously discusses manifesting a foundation version of a popular concealer from Tower 28 Beauty. She playfully exaggerates the number of times she manifested it before showing the product.

Structure

1Question about manifesting Tower 28 Foundation
2Humorous exaggeration of manifestation attempts
3Showing the Tower 28 Foundation product
4Concluding with a playful statement about the number of manifestations

Product placement

Tower 28 Beauty Foundation: ACTS - it is shown, discussed, and implied to be a new product. Removing it would change the video's topic.

On-screen text

Original caption

Ahhhh besties WE did that!!! We manifested for our favorite concealer from @Tower 28 Beauty to be made into a foundation and it’s happening!! EEEEEK IM SO EXCITED😭✨ #newmakeup #makeupreview #tower28beauty #foundation #manifestation