@.wrd2jon — 9x breakout

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Clavicular stole this dude's girlfriend and he started crashing out 💔

@.wrd2jon

158.8K followers · usually 9.5K views a post

Views

106.9K

Likes

5.3K

Comments

1.3K

Why it worked

The video likely resonated due to its relatable commentary on relationships and personal setbacks, framed within a basketball context that appeals to a specific audience. The use of memes and a conversational tone makes the content engaging and shareable.

Summary

The video starts with a scene of a couple at a party, with text overlay suggesting a breakup scenario. It then transitions to a person speaking directly to the camera, discussing the concept of a "cannon event" in basketball, which refers to a player's first major injury or setback. The speaker uses this concept to draw a parallel to relationship drama, suggesting that some players are too focused on external factors rather than their own performance.

Structure

1Party scene with relationship drama text
2Introduction of the 'cannon event' concept in basketball
3Relating the 'cannon event' to personal setbacks and relationship issues
4Critique of players blaming others for their failures
5Advice to accept fate and move on

Product placement

KICK: appears as a watermark/logo in the bottom left corner of the video. Removing it would not change what happens in the video. KICK.COM/CLAVICULAR: appears as text in the bottom right corner of the video. Removing it would not change what happens in the video.

On-screen text

Clavicular stole this dude's girlfriend and he started crashing out 💔 BRUTAL KICK KICK.COM/CLAVICULAR Pov: a hooper who never experienced his first injury HOOPER, HOOPER, HAVE YOU NOT EXPERIENCED YOUR WHEN MANY HOOPERS, WHEN MANY PLAYERS ALREADY HAVE SURPASSED. ALREADY EXPERIENCED THEIR FIRST CANNON EVENT, HERE, OUR BRO, OUR BOY OVER THE CROWD HAS NOT EXPERIENCED THAT SAID CANNON CAUSE WHY IS THIS HOOPER, PLAYER CRASHING OUT ON ANOTHER PLAYER FOR TAKING YOUR POSSESSION? BUT LIKE WHAT I ALWAYS SAY, PLAYER, HATE THE GAME. HATE THE GAME. TO MAKE IT EVEN A MATTER WORSE. HE SAW THAT HE SAW THAT YOU WERE CRASHING OUT. HIM, YOU KNOW, KEEPING IT PUSHING BRUTAL 💔 WHO DECIDES TO TAUNT YOU KISSING 💋 IN FRONT OF YOU TO SHOW THAT NEVER YOUR BALL, THAT YOUR POSSESSION WAS NEVER YOUR POSSESSION. WAY TO HOOPER, JUST ACCEPT YOUR FATE AND TO THE NEXT BALL. KEEP GOING.