If you know 👀👀⬇️ #embroidery #embroiderybusiness #SmallBusiness — slide 1 of 6

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138Silent UGCCuriosity Gap hookB2B

Hook

I have NEVER had to PUBLICLY call out a customer like this...😳

@lucy_bbowes

1.7K followers · usually 1.3K views a post

Views

184.7K

Likes

742

Comments

39

Shares

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SoundTikTok sound · original sound - music_lyrics4010

Promoted product

Lucy & Lola

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4 videos3 creators

Why it worked

The post uses a 'curiosity gap' hook and a relatable, humorous behind-the-scenes story to showcase the brand's custom embroidery capabilities without feeling like a traditional advertisement.

Summary

The creator shares a story about a confusing custom embroidery request from a customer, showing the design process and the final product on a sweatshirt. She invites the customer to identify the mysterious object depicted in the embroidery.

Structure

1Hook about a public call-out
2Reveal of the confusing customer photo
3Showing the team's confusion
4Showing the embroidery process on the computer

Original caption

If you know 👀👀⬇️ #embroidery #embroiderybusiness #SmallBusiness

More from @lucy_bbowes

Product placement

(a) Lucy & Lola: The brand name appears on the clothing tag and the browser tabs. It acts as the business being operated, as the creator is showing the embroidery process and the final product for a customer. Removing it would change the context of the business being showcased. (b) Brother: The embroidery machine brand appears on the machine in the background. It merely appears as equipment in the studio. Removing it would not change the video. (c) Shopify: The admin interface is visible in the browser tabs. It acts as the platform the business is running on. Removing it would not change the video as it is just the backend.

Call to action

do you know what it is??

On-screen text

I have NEVER had to PUBLICLY call out a customer like this...😳 but a customer sent me this photo on my PET embroidery sweatshirts... and we were CONFUSED as helly as to what it was Andy thought it was a jar of snake eggs (it’s not) but we’ve never turned away from a challenge... so to the customer who ordered this, you’re iconic AF do you know what it is??👀

But was it worth it??? what do you think? ⬇️ #dragonsden #lucyandlola #SmallBusi

169.5Kviews@lucy_bbowes

I thought i’d hate jumping 😂 #showjumping #learningtoride #beginnerhorserider #