The video leverages a popular fitness exercise (RDLs) and a visually appealing workout outfit to subtly promote an athletic apparel brand. The use of a discount code in the caption and on-screen text encourages engagement and potential purchases.
Summary
The creator is performing Romanian deadlifts (RDLs) in a gym setting, wearing pink straps that match her outfit. The video highlights her workout and promotes the brand UPPPER Gear, providing a discount code.
Structure
1Creator walks into frame
2Creator picks up dumbbells
3Creator performs RDLs
4Creator stands up with dumbbells
5Creator performs RDLs again
6
Original caption
Rdls with the pink straps to match 🥰💕 @UPPPER Gear athlete code ‘BRIANA’ #rdls #gluteworkout #upppergear #gluteshelf
More from @bodyby.bri
More breakout videos from this creator.
Creator finishes exercise
Product placement
UPPPER Gear: This is a brand of athletic apparel and accessories. It ACTS as the brand of the pink straps the creator is wearing and is mentioned in the caption and on-screen text. Removing it would change the context of the creator's workout gear and the discount code provided. It appears as a watermark/brand mention in the caption and on-screen text.
On-screen text
Rdls with the pink straps to match 🥰💕 @UPPPER Gear athlete code ‘BRIANA’ #rdls #gluteworkout #upppergear #gluteshelf