Why it worked
The video likely worked by leveraging relatable financial information about athletes, presented in a concise and attention-grabbing format with a strong call to action.
Summary
The video displays statistics for two basketball players, Bennedict Mathurin and Gary Trent Jr., comparing their past performance with their current earnings. It concludes with the call to action "FIRE YOUR AGENT!".
Structure
- 1Introduce Bennedict Mathurin's stats and earnings
- 2Introduce Gary Trent Jr.'s stats and earnings
- 3Call to action: Fire your agent!
Call to action
FIRE YOUR AGENT!
On-screen text
Benedicte Mathurin averaged 17.6 ppg last
season and is now making
8M per year and 16 Million
total
Gary Trent Jr. averaged
8 ppg last season and is
now making 16M per year
and 64 Million total
FIRE YOUR AGENT!