Why it worked
The post leverages the popularity of a well-known athlete to discuss a relatable topic (salary and taxes) in a visually engaging, text-heavy format. The clear breakdown of complex financial information makes it easily digestible and shareable.
Summary
This photo post breaks down Jalen Brunson's estimated after-tax salary, detailing deductions for federal and state taxes, NBA escrow, and agent fees. It highlights that his gross salary of $37.7 million results in a net pay of approximately $14.1 million.
Structure
- 1Introduce Jalen Brunson's gross salary
- 2Detail tax and fee deductions
- 3Reveal net pay
- 4Pose a question to the audience
On-screen text
Jalen Brunson
$37.7 million salary
after taxes
Gross ≈ $37.7 million
Fed ≈ $13 million
State ≈ $5 million
NBA Escrow ≈ $3.7 million
Agent ≈ $1.9 million
Net Pay ≈ $14.1 million