NEW Button-Up Cardigans at Costco!

@costco.savvy

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SoundTikTok sound · original sound - costco.savvy

Promoted product

Banana Republic Button-Up Cardigans

Why it worked

The video effectively leverages a popular retail store (Costco) and a recognizable fashion brand (Banana Republic) to showcase a desirable product. The creator's enthusiastic presentation and focus on the item's versatility and aesthetic appeal create a strong soft sell that resonates with viewers interested in fashion and deals.

Summary

The creator showcases new Banana Republic button-up cardigans available at Costco. She highlights their versatility, classic design, and availability in three colors: tan, navy, and gray, suggesting they will be a popular layering piece.

Structure

1Introduction of new cardigans at Costco
2Showcasing cardigan colors and design details
3Highlighting versatility and ease of styling
4Expressing personal enthusiasm for the product

Product placement

Costco: APPEARS - a store name visible on screen and mentioned in speech. Removing it would not change what happens in the video. Banana Republic: ACTS - a brand name on clothing tags and mentioned in speech. Removing it would change what happens in the video as it identifies the product being discussed.

Original caption

I have a feeling these Banana Republic button-up cardigans are going to get a LOT of wear from me! 😍 Costco’s clothing finds just keep getting better! Follow @costco.savvy for more Costco deals and finds! 🤗 #costcofinds #costcodeals #womensfashion #bananarepublic #cardigan

More from @costco.savvy

Call to action

Follow @costco.savvy for more Costco deals and finds!

On-screen text

NEW Button-Up Cardigans at Costco! Costco Costco just dropped these Banana button-up cardigans just They They come in three gorgeous colors tan, navy, and gray. I love the classic button-up design design and the ribbed neckline and cuff. They're such an easy layering piece up or down, and they're so versatile, you can reaching for them all season I can Banana Republic I can already see these becoming a go-to layering piece for me!

Transcript

Costco just dropped these Banana Republic button-up cardigans. They come in three gorgeous colors: tan, navy, and gray. I love the classic button-up design and the ribbed neckline and cuff. They're such an easy layering piece up or down, and they're so versatile, you can reaching for them all season. I can already see these becoming a go-to layering piece for me!