NEW Button-Up Cardigans at Costco!

@costco.savvy

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SoundTikTok sound · original sound - costco.savvy

Promoted product

Banana Republic Button-Up Cardigans

Banana Republic Women's Button-Up Cardigan, Rib Knit Crewneck, Hem, & Placket, Faux Horn Buttons, Regular Fit

Why it worked

The video effectively leverages a popular retail store (Costco) and a recognizable fashion brand (Banana Republic) to showcase a desirable product. The creator's enthusiastic presentation and focus on the item's versatility and aesthetic appeal create a strong soft sell that resonates with viewers interested in fashion and deals.

Summary

The creator showcases new Banana Republic button-up cardigans available at Costco. She highlights their versatility, classic design, and availability in three colors: tan, navy, and gray, suggesting they will be a popular layering piece.

Structure

1Introduction of new cardigans at Costco
2Showcasing cardigan colors and design details
3Highlighting versatility and ease of styling
4

Original caption

I have a feeling these Banana Republic button-up cardigans are going to get a LOT of wear from me! 😍 Costco’s clothing finds just keep getting better! Follow @costco.savvy for more Costco deals and finds! 🤗 #costcofinds #costcodeals #womensfashion #bananarepublic #cardigan

More from @costco.savvy

Product placement

Costco: APPEARS - a store name visible on screen and mentioned in speech. Removing it would not change what happens in the video. Banana Republic: ACTS - a brand name on clothing tags and mentioned in speech. Removing it would change what happens in the video as it identifies the product being discussed.

Call to action

Follow @costco.savvy for more Costco deals and finds!

On-screen text

NEW Button-Up Cardigans at Costco! Costco Costco just dropped these Banana button-up cardigans just They They come in three gorgeous colors tan, navy, and gray. I love the classic button-up design design and the ribbed neckline and cuff. They're such an easy layering piece up or down, and they're so versatile, you can reaching for them all season I can Banana Republic I can already see these becoming a go-to layering piece for me!

Transcript

Costco just dropped these Banana Republic button-up cardigans. They come in three gorgeous colors: tan, navy, and gray. I love the classic button-up design and the ribbed neckline and cuff. They're such an easy layering piece up or down, and they're so versatile, you can reaching for them all season. I can already see these becoming a go-to layering piece for me!