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7.9Talking HeadOther hookLifestyle
Hook
NEW Cable Knit Cardigans
@costco.savvy
15.6K followers · usually 69.2K views a post
Views
467.2K
Likes
23.2K
Comments
55
Shares
7.8K
Promoted product
Cable Knit Cardigans
Why it worked
The video effectively uses a soft sell by showcasing a desirable product in a relatable setting (Costco) with clear visuals and a focus on the product's aesthetic appeal and material quality, encouraging viewers to seek out the item.
Summary
The video showcases new 100% cotton cable knit cardigans available at Costco. The creator highlights the classic design and the availability of the cardigans in brown, light blue, and gray, expressing difficulty in choosing a favorite color.
Structure
- 1Introduction to new cardigans at Costco
- 2Showcasing the cardigans in different colors
- 3Highlighting the material and design
- 4Expressing difficulty in choosing a color
Product placement
Costco: APPEARS - a store name and logo are visible throughout the video. Removing it would not change what happens in the video.
Ted Baker: APPEARS - a brand name is visible on a clothing tag. Removing it would not change what happens in the video.
Call to action
Follow @costco.savvy for more Costco deals and finds!
On-screen text
NEW Cable Knit Cardigans
Costco
NEW Cable Knit Cardigans at Costco!
Costco just put out these Ted
knit cardigans
and they're 100% cotton!
They come
brown,
light blue, and
gray
I love the classic
I love the classic cable knit design
such an easy layering piece for
the fall
The hardest part was deciding
wanted to take
Original caption
These cardigans are giving classic, timeless, and so easy to wear with just about anything. Not to mention they are 100% cotton! 🤎🩵🩶 Follow @costco.savvy for more Costco deals and finds! 🤗 #costcofinds #costcohaul #cardigan #cableknit #womensfashion
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