Hey guys, a new jacket

@costcoloverscanada

214.7K followers · usually 10.9K views a post

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66.9K

Likes

744

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SoundTikTok sound · original sound - costcoloverscanada

Promoted product

Kirkland Signature Softshell Jacket

Why it worked

The video effectively highlights a desirable product with practical features at a perceived good value, a common driver of engagement for Costco hauls. The creator's enthusiastic demonstration and focus on key benefits like waterproofing and comfort make the product appealing.

Summary

The creator showcases a Kirkland Signature women's softshell jacket found at Costco. She highlights its waterproof, breathable, and windproof features, along with its soft lining and adjustable hood, emphasizing its value for the price.

Structure

1Introduction of the jacket
2Highlighting key features (waterproof, zippers, hood)
3Demonstrating the jacket's fit and lining
4Mentioning price and value
5

Original caption

Kirkland Signature™ SoftShell Jacket @costco_canada Calgary Heritage September 2026 Features : Waterproof shell fabric Seam sealed YKK® AquaGuard® zippers Breathable Windproof Adjustable hood · · · #costco #tinasfavyyc #costcoloverscanada #kirklandsignaturesoftshell

More from @costcoloverscanada

Product placement

Kirkland Signature Softshell Jacket: ACTS - the jacket is shown and demonstrated as a piece of clothing. Removing it would change what happens in the video. Costco: APPEARS - it is the location where the product is sold. Removing it would not change what happens in the video. YKK AquaGuard zippers: ACTS - they are a feature of the jacket being highlighted. Removing them would change what happens in the video.

Call to action

check it out

On-screen text

Kirkland Signature™ SoftShell Jacket @costco_canada Calgary Heritage September 2026 Features : Waterproof shell fabric Seam sealed YKK® AquaGuard® zippers Breathable Windproof Adjustable hood · · · #costco #tinasfavyyc #costcoloverscanada #kirklandsignaturesoftshell

Transcript

Hey guys, a new jacket and the warehouse. It's the Kirkland Signature soft shell women's jacket. What got me on this is it's waterproof. It comes in black and this really pretty blue. So it's a waterproof shell fabric, seam sealed, YKK AquaGuard zippers, breathable, windproof, adjustable hood. Oh, it's super soft on the inside as well. So you've got cozy on the inside, waterproof on the outside. Windproof. Size is small. We love Kirkland Signature and I know this is probably inspired by. Oh, zippered pockets here as well. You also have a hood that also has that cozy lining. $48.99, item 7771775. We all love Kirkland Signature and especially the price. Look at this fuzzy lining. I don't know if I can tell you anything more, but it's cute. Check it out.