VIRAL COSTCO 3-IN-1 JACKET is back!! 🥺

@meili_zzz

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SoundTikTok sound · original sound - meili_zzz

Promoted product

Eddie Bauer 3-in-1 Jacket

Shop Eddie Bauer for premium outdoor clothing, outerwear, and gear for men and women. Built for adventure with quality you can trust for over 100 years. Free shipping on orders $99+.

Why it worked

The video leverages a popular, affordable, and versatile product that has previously gone viral. The creator's clear demonstration of its multiple uses and the emphasis on its low price point create strong value and urgency for viewers.

Summary

The creator showcases the viral Eddie Bauer 3-in-1 jacket available at Costco for $17.99. She demonstrates the three ways to wear the jacket: combined, just the fleece, or just the rain jacket, and discusses sizing and color options.

Structure

1Introduction of the viral jacket
2Demonstration of the three wearing options
3Discussion of price and value
4Sizing and color options

Original caption

the Eddie Bauer 3-in-1 jacket is back at Costco 👀‼️ #costco #costcofinds #costcotiktok #costcohaul #falloutfit @Costco Wholesale @Eddie Bauer

More from @meili_zzz

Product placement

Costco: APPEARS - a store name visible on signage and in the video's context. Removing it would not change what happens in the video. Eddie Bauer: ACTS - the brand of the jacket being shown and demonstrated. Removing it would change what happens in the video, as the product would be unbranded. Costco 3-in-1 Jacket: ACTS - the specific product being shown, demonstrated, and discussed. Removing it would change what happens in the video.

Call to action

head over to costco before they're gone

On-screen text

VIRAL COSTCO 3-IN-1 JACKET is back!! 🥺 i posted about these last year and it COSTCO 3-IN-1 JACKET 3.1M just the rain jacket part 3.1M i didn't know if they're gonna bring them back this year 🥺 but they did 😌 and the best part is they're only $17 🤩 1511268 EDDIE BAUER YOUTH 3-IN-1 JACKET SIZES: XS(5/6)-XL(18/20) 17.99 3 jackets in 1 for $17 here's how it works the first version is with all the pieces together then for option 2 you can unzip it the fleece jacket and for option 3 you can wear just the rain jacket part which is perfect for those rainy days that aren't cold enough where you need a fleece lives in seattle this is right up my alley 😌 these jackets come in 4 colors the youth section but don't sleep on the youth section 🎶 to a size 20 which is the XL and honestly a little too big here's me in the XL and the large which is a 14 to 16 for reference and usually wear a woman's small i do wish the pink and blue color way from last year 🥺 i loved this color combo just the rain jacket part and the pink one for this year too girly for me but i do love that they have this year 💙 i still can't believe these are only $17 😭 they are great quality whether you're getting them for yourself or for your kid this is your sign to head over to costco before they're gone 🏃‍♀️‼️ follow for more costco finds! 1511268 EDDIE BAUER YOUTH 3-IN-1 JACKET SIZES: XS(5/6)-XL(18/20) 17.99

Transcript

You guys, the viral Costco 3-in-1 jacket from Eddie Bauer is back. I posted about these last year and it was one of my most viral videos. I didn't know if they're gonna bring them back this year, but they did. And the best part is they're only $17. Yes, 3 jackets in 1 for $17. Here's how it works. The first version of the jacket is with all the pieces together. Then for option two, you can unzip it, so you have just the fleece jacket. And for option three, you can wear just the rain jacket part, which is perfect for those rainy days that aren't cold enough where you need a fleece. This is right up my alley. These jackets come in 4 colors. Yes, in the youth section, but don't sleep on the youth section. They go up to size 20, which is the XL. And honestly, a little too big. Here's me in the XL and the large, which is a 14 to 16 for reference. I'm 5'5" and usually wear a woman's small. I do wish they brought back the pink and blue color way from last year. I loved this color combo. Just the rain jacket part and the pink one for this year is a little too girly for me. But I do love that they have this year. I still can't believe these are only $17. They are great quality. So whether you're getting them for yourself or for your kid, this is your sign to head over to Costco before they're gone. Follow for more Costco finds!