CINEMARK BRING YOUR OWN BUCKET DAY

@addictedtoagooddeal

7.2K followers · usually 1.4K views a post

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59.8K

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SoundTikTok sound · original sound - addictedtoagooddeal

Promoted product

Cinemark

Why it worked

The promotion leverages a novel and engaging concept (bringing your own container for popcorn) combined with a recognizable brand (Cinemark) and a visually appealing, relatable item (Lowe's bucket) to create shareable content.

Summary

Cinemark is promoting a "Bring Your Own Bucket Day" event on September 6th, where customers can bring any container to be filled with regular popcorn for $5. The promotion highlights the use of Lowe's buckets as examples, noting they can hold up to 400 oz.

Structure

1Cinemark announces "Bring Your Own Bucket Day"
2Event date: September 6th
3Offer: Fill any container with popcorn for $5
4Example: Lowe's 5-gallon bucket
5Container capacity: up to 400 oz.

Original caption

🍿 Bring ANY container to Cinemark on Sunday, September 6, and they’ll fill it with regular popcorn for only $5! 🤯 Yes—ANY container, including that iconic Lowe’s 5-gallon blue bucket! 👀💙 Containers can hold up to 400 oz., equivalent to two XL popcorns. Check with your local Cinemark for participation and details before heading out. Follow us @addictedtoagooddeal for more deals! 🫶 #Cinemark #BringYourOwnBucketDay #PopcornDeal #MovieNight #MovieDeals

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Product placement

Cinemark: ACTS - a movie theater chain that offers popcorn. Removing it would change the video's topic. Lowe's: APPEARS - a home improvement store whose buckets are used as containers for popcorn. Removing it would not change what happens in the video.