Promoted product
pistachio cookie and matcha latte
Why it worked
The video likely performed well due to its visually appealing aesthetic, showcasing a trendy drink and dessert combination. The use of close-ups and satisfying preparation steps, combined with clear on-screen text and relevant hashtags, would have contributed to its discoverability and engagement.
Summary
The video shows the preparation of a layered matcha latte with a pistachio cookie. It begins with a close-up of the cookie and latte, then transitions to the process of sifting matcha powder, whisking it with water, and pouring it over a base of milk and syrup in a glass with ice. Finally, the cookie is placed on top of the drink.
Structure
- 1Showcase cookie and matcha latte
- 2Prepare matcha powder
- 3Whisk matcha with water
- 4Assemble the drink
- 5Garnish with cookie
Product placement
Maison Midori (acts: appears to be a brand of matcha, as it's mentioned in relation to the matcha drink, removing it would not change what happens in the video); MOMO (acts: appears to be a brand of syrup, as it's mentioned in relation to the syrup container, removing it would not change what happens in the video); kinustudio.ph (acts: appears to be a brand that sells sift beads, as it's mentioned in relation to the sift beads, removing it would not change what happens in the video); palawanpottery (acts: appears to be a brand that sells chawans, as it's mentioned in relation to the chawan, removing it would not change what happens in the video); butfirstcoffeeph (acts: appears to be a brand that sells cookies, as it's mentioned in relation to the cookie, removing it would not change what happens in the video); noomoo.ph (acts: appears to be a brand of oat milk, as it's mentioned in relation to the oat milk, removing it would not change what happens in the video); reelpages (acts: appears to be the creator's handle and IG, removing it would not change what happens in the video)