Xbox CEO explains

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Why it worked

The video effectively addresses a common pain point for gamers by offering a solution that bridges the gap between physical and digital game ownership. The explanation is clear and concise, highlighting the benefits for players.

Summary

The CEO of Xbox explains a new feature that allows players to convert their physical game discs into digital entitlements. This feature aims to bridge the gap between physical and digital media ownership, offering players the benefits of both.

Structure

1Introduction of Xbox's vision
2Acknowledgement of player preference for physical media
3Announcement of the disc-to-digital feature
4

Original caption

CEO Asha Sharma has explained how Xbox's new disc to digital feature will work after unveiling it at Gamescom 2026. #Xbox #DiscToDigital #Gamescom #Gamescom2026 #GameTok #BBCGaming #BBCNews

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Product placement

Xbox (ACTS): A video game console and platform. Removing it would change the video's topic. BBC (APPEARS): A news organization. Removing it would not change the video's topic. Gears 5 (APPEARS): A video game. Removing it would not change the video's topic.

On-screen text

BBC Posted on 27.08.2026 Xbox | YouTube Xbox CEO explains how new disc to digital game feature will work I want Xbox to be ASHA SHARMA CEO of Xbox where the world plays, and in order to be I know that players love physical media. We're announcing the ability for players for a thousand titles with physical discs to be able to have a digital entitlement. And so they get the wonderful goodness that comes from digital libraries, but in the form of the physical libraries that they also have. The idea behind it is that it is very similar to owning your physical media now that you have it in digital form. And so if you then sell the disc, the digital entitlement will go with that, and you can receive that. And so I think that it's really a breakthrough in how we think about physical and digital media. And again, it's just the start.

Transcript

I want Xbox to be where the world plays, and in order to be where the world plays, I know that players love physical media. We're announcing the ability for players for a thousand titles with physical discs to be able to have a digital entitlement. And so they get the wonderful goodness that comes from digital libraries, but in the form of the physical libraries that they also have. The idea behind it is that it is very similar to owning your physical media now that you have it in digital form. And so if you then sell the disc, the digital entitlement will go with that, and you can receive that. And so I think that it's really a breakthrough in how we think about physical and digital media. And again, it's just the start.