NIKE TECH FLEECE HOODIE AT COSTCO

@costcobuys

677.6K followers · usually 3.1K views a post

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60.5K

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SoundTikTok sound · original sound - costcobuys

View velocity

+31.5K views over 5.2d · ~6.1K/day · 5 observations

Promoted product

Nike Tech Fleece Hoodie

Why it worked

The video leverages the popularity of a well-known brand (Nike) and a popular retailer (Costco) to create interest in a desirable product. The visual focus on key features and the clear price point make it an effective native promotion.

Summary

The video showcases the Nike Men's Tech Fleece Full-Zip Hoodie available at Costco. It highlights features like zippered hand pockets and a soft brushed interior, presenting it as a cozy option for cooler weather.

Structure

1Displaying Nike Tech Fleece Hoodies in various colors at Costco
2Highlighting zippered hand pockets for secure storage
3Showcasing the soft brushed interior and full zip design
4Displaying the price tag of $89.99

Product placement

Nike Tech Fleece Hoodie ACTS - it is displayed and its features are described, making it desirable. Removing it would change the video. Costco APPEARS - it is the location where the product is found, but its interface is not operated and removing it would not change what happens in the video.

Original caption

😍 This Nike Men's Tech Fleece Full-Zip Hoodie at Costco is such a cozy upgrade for cooler days! It comes with a soft brushed interior, zippered hand pockets, and that signature Nike logo detail on the chest. You can grab it in black, grey or navy…definitely a nice find heading into cooler weather! ($89.99) #costco #costcofinds #nike