Show up with this at Thanksgiving and everyone's going to think that you bought it.

@elle.marino

76.9K followers · usually 7.7K views a post

Views

930.4K

Likes

47.3K

Comments

279

Shares

11.7K

SoundTikTok sound · original sound - elle.marino

Promoted product

Cool Whip

Cool and creamy, it adds a cloud of perfection to everything from pies to sundaes. Discover Cool Whip an iconic American dessert topping since 1966.

3 videos3 creators

Why it worked

The video leverages a high-value 'secret' hook—promising a dessert that looks store-bought but is actually homemade—which appeals to the desire for low-effort, high-impact holiday hosting.

Summary

The creator demonstrates a quick, five-minute recipe for a no-bake pumpkin cheesecake. She mixes ingredients including Cool Whip, pumpkin purée, and cream cheese before chilling the pie.

Structure

1Hook: Claiming the dessert looks store-bought
2Ingredient assembly in a mixing bowl
3Mixing and beating the ingredients
4Pouring the mixture into a pre-made crust

Original caption

No-Bake Pumpkin Cheesecake Ingredients 1 can (15 oz) pure pumpkin purée 1 block (8 oz) cream cheese, softened 1 container (8 oz) Cool Whip 1/4 cup brown sugar Cinnamon Vanilla extract or vanilla bean paste (optional) 1 premade pie crust Directions In a large bowl, combine the pumpkin purée, softened cream cheese, Cool Whip, cinnamon, brown sugar and vanilla extract or vanilla bean paste (if using). Beat everything together until smooth and creamy. Pour the mixture into the premade pie crust and spread evenly. Refrigerate for at least 4 hours before serving. #nobakecheesecake #thanksgivingrecipes #fallrecipes #EasyRecipes #pumpkinseason

More from @elle.marino

Product placement

Cool Whip (a brand of whipped topping) — it ACTS as an ingredient in the recipe, and the creator explicitly names it while adding it to the bowl. Removing it would change the recipe and the video's content. None of the other ingredients are branded.

On-screen text

No-Bake Pumpkin Cheesecake

Transcript

Show up with this at Thanksgiving and everyone's going to think that you bought it. Let me show you my no-bake pumpkin cheesecake. It takes all five minutes and it's delicious. One can of pumpkin, make sure it is pure pumpkin and not the pumpkin pie filling. One block of cream cheese, I'm using one-third fat because I feel like it's a little bit lighter. One container of Cool Whip. A quarter cup of brown sugar and cinnamon. It's totally optional, but I'm adding in a little bit of vanilla bean paste. Give it a little mix. Beat it. I don't like to overbeat it, so you can just finish mixing it. Take a graham cracker crust, already made, and fill it. Could also make it a dip, dip apples in it. Spread it out. We're going to cover it. Put it in the fridge at least four hours. Bring it for Thanksgiving. It's so easy and it's so good. It's light for after dinner, you know. Here goes freak show in there. Here we go. The texture is so light and fluffy. I love it. Make it, love you, bye.