dry lips

@mindaylee_

1.6M followers · usually 1.2M views a post

Views

20.9M

Likes

2.0M

Comments

22.6K

Shares

116.4K

SoundTikTok sound · original sound - mindaylee_

View velocity

+20.1M views over 26.0d · ~770.6K/day · 24 observations

Promoted product

Vaseline

Vaseline is a product used as a skin protectant for moisturizing and healing.

45 videos28 creators

Why it worked

The video effectively uses a rapid-fire, problem-solution format with a visually striking display of the product, making it highly shareable and memorable for its broad applicability to common skin issues.

Summary

The video showcases Vaseline as a solution for various skin concerns including dry lips, broken nails, dry hands, ashy elbows, rough heels, and hard knees. Multiple jars and tubes of Vaseline are displayed to emphasize its versatility and importance.

Structure

1Identifies dry lips
2Shows Vaseline for dry lips
3Identifies broken nails
4Shows Vaseline for broken nails

Original caption

always baseline (and tok tok tok) #vaseline

More from @mindaylee_

Product placement

Vaseline (acts): used to moisturize dry lips, broken nails, dry hands, ashy elbows, rough heels, and hard knees. Removing it would change the video's outcome as it is the solution presented for all these issues. Vaseline (appears): multiple jars and tubes of Vaseline are displayed throughout the video, forming a pyramid or background. Removing them would not change the video's outcome as the product is already established as the solution.